Why Accessibility Matters: Beyond What Meets the Eye

Accessibility is for Everyone

 

When people think about disabilities, they often picture visible impairments. But not all disabilities are visible—many are hidden, yet they significantly impact how people interact with digital content and the world around them.

 

A pink flower against a blue background.

The Many Forms of Disabilities

 

How Many People Are Affected?

Accessibility is not a niche issue—it affects a huge portion of the population:

  • Over 1 billion people worldwide live with some form of disability (WHO).

  • Around 15% of the global population requires accessible digital content.

  • The aging population is growing, increasing the number of people who need accessibility features like larger fonts and simplified layouts.

  • Inclusivity isn’t just about disabilities—it benefits everyone, from non-native speakers to people experiencing temporary impairments.

Inclusion Matters: Making Everyone Feel Welcome

When digital content is not accessible, we exclude millions of people from participating in everyday activities like reading documents, shopping online, or applying for jobs. On the other hand, when we prioritize accessibility, we create a world where everyone feels valued and included—regardless of their abilities.

Disabilities come in various forms, each presenting unique challenges:

  • Visual impairments – Blindness, low vision, or color blindness can make it difficult to read poorly formatted text or distinguish certain colors.

  • Hearing impairments – People who are deaf or hard of hearing rely on captions, transcripts, and clear visual cues.

  • Cognitive and learning disabilities – Conditions like dyslexia, ADHD, or autism affect reading comprehension, focus, and the ability to process complex layouts.

  • Motor disabilities – Individuals with limited mobility may navigate websites using a keyboard instead of a mouse or require voice commands.

  • Temporary and situational impairments – A broken arm, bright sunlight, or a noisy environment can make digital content difficult to access, even for people without a permanent disability.


Legal Requirements: What Companies Need to Know

Laws in Place to Ensure Digital Accessibility

Governments worldwide are enforcing laws that require companies and organizations to make their digital content accessible. Key regulations include:

  • EU Web Accessibility Directive (Directive (EU) 2016/2102) – Requires all public sector websites and mobile applications in the EU to meet WCAG 2.1 AA standards.

  • European Accessibility Act (2025) – Expands accessibility obligations to private businesses providing digital services and products.

  • Americans with Disabilities Act (ADA) – In the U.S., this law applies to digital content, requiring companies to ensure their websites and apps are accessible.

  • Section 508 (U.S.) – Sets accessibility requirements for federal agencies and any company doing business with them.

  • BITV 2.0 (Germany) – National law enforcing WCAG compliance for government and public services.

What This Means for Companies

Ignoring accessibility is no longer an option—it can lead to legal consequences, reputational damage, and lost customers:

  • Lawsuits and fines – Companies that fail to meet accessibility requirements have faced lawsuits and financial penalties.

  • Lost business opportunities – An inaccessible website or document drives away customers and employees who rely on assistive technology.

  • Brand reputation – Companies that prioritize accessibility demonstrate inclusivity, innovation, and social responsibility.

  • SEO and usability benefits – Accessible websites rank higher on search engines and offer a better user experience for all.

Accessibility Standards: What Should Be Followed?

To comply with legal requirements and ensure usability for all, organizations should follow internationally recognized accessibility standards:

  • WCAG (Web Content Accessibility Guidelines) – The global benchmark for digital accessibility, defining standards like text alternatives, color contrast, and keyboard navigation.

  • PDF/UA (Universal Accessibility) – Ensures that PDF documents are accessible for screen readers and structured logically.

  • ARIA (Accessible Rich Internet Applications) – Helps make dynamic content and web applications accessible to assistive technologies.

  • EN 301 549 – A European standard specifying requirements for ICT (information and communication technology) products and services.


Making Accessibility the Standard, Not an Afterthought

Prioritizing accessibility is not just about compliance—it’s about creating equal opportunities for everyone. Companies that embrace accessibility build stronger customer relationships, enhance brand reputation, and future-proof their business against legal risks. Let’s work together to make digital content inclusive, accessible, and welcoming for all.

Two people holding hands.